Analytics & Conversion Optimization

Turn more visitors into customers with data-backed CRO, tracking setup, and performance analysis

Are You Flying Blind?

  • You're getting traffic but don't know where it comes from
  • Your conversion rate is stuck and you don't know why
  • You can't prove which marketing channels actually drive revenue
  • Your analytics setup is broken or incomplete
  • You're making decisions based on gut feeling, not data

Our Data-First Approach

We set up proper tracking, analyze user behavior, identify conversion bottlenecks, and systematically test improvements. Every recommendation is backed by data. Every test has a hypothesis. Every change is measured for impact.

What We Optimize

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Conversion Rate Optimization (CRO)

Systematic testing and optimization to turn more visitors into customers.

  • Landing page optimization
  • A/B & multivariate testing
  • Form & checkout optimization
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Analytics Setup & Tracking

Proper tracking implementation so you know exactly what's working and what's not.

  • Google Analytics 4 setup
  • Event & conversion tracking
  • Custom dashboards & reporting
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SEO Strategy & Implementation

Organic search optimization that brings qualified traffic without ongoing ad spend.

  • Technical SEO audits
  • Keyword research & strategy
  • On-page optimization
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User Behavior Analysis

Understanding how users interact with your site to identify friction points.

  • Heatmaps & session recordings
  • Funnel analysis
  • User feedback & surveys

Typical Results from Our CRO Work

2-5x

Improvement in conversion rates

30%

Reduction in bounce rate

50%

Increase in qualified leads

Our Analytics & CRO Stack

Analytics

  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Mixpanel

Testing & CRO

  • Google Optimize
  • VWO
  • Optimizely
  • Convert

User Research

  • Hotjar
  • Microsoft Clarity
  • UserTesting
  • SurveyMonkey

SEO Tools

  • SEMrush
  • Ahrefs
  • Screaming Frog
  • Google Search Console

Performance

  • PageSpeed Insights
  • GTmetrix
  • WebPageTest
  • Lighthouse

Attribution

  • Wicked Reports
  • HubSpot Analytics
  • Salesforce Reports
  • Custom Dashboards

Our CRO Process

1

Research & Analysis

Audit analytics, review heatmaps, analyze user recordings, and conduct surveys to understand user behavior.

2

Hypothesis Formation

Identify conversion bottlenecks and create data-backed hypotheses for what changes will improve results.

3

Prioritization

Rank potential tests by expected impact vs. effort using the PIE framework (Potential, Importance, Ease).

4

Test Design & Launch

Create variations, set up A/B tests, and launch experiments with proper traffic allocation.

5

Analysis & Implementation

Analyze results for statistical significance, implement winners, document learnings, and start the next test.

Our Approach to Analytics & CRO

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Scientific Method

Every test has a clear hypothesis, proper controls, and statistical validation. No guesswork.

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Iterative Improvement

CRO is not a one-time project. We run continuous tests to compound improvements over time.

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Focus on Revenue

We optimize for business outcomes (revenue, qualified leads), not vanity metrics (page views, time on site).

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Transparent Reporting

You get full access to analytics, test results, and clear explanations of what we're learning.

Ready to Increase Your Conversion Rate?

Get a free CRO audit and see where you're losing potential customers

Get Your Free CRO Audit